simimi
Collections of Love
Simimi is the translation of every type of love into eternal niche perfumes.
The Amour Tendre collection is inspired by the first woman we fall in love within life; maternal love. Pure, innocent, unconditional.
Amour Intense is a collection of passionate love, the most famous of all of them. Romantic, irrational, intense.
Easy to wear niche fragrances made in Italy with warm influences from Barcelona and the Mediterranean. Each bottle is a perfect balance of uniqueness, quality, handicraft and excellent raw materials. The perfect way to eternalize your moments of true love.
Founder
Simimi was created by Mireia Navarro, an independent Spanish woman whose choices in life all contributed to the establishment of her brand.
Since an early age she has been intrigued by mixing soaps and creams at home. She inherited a strong entrepreneur spirit from her family and by the time she was eight, she had decided to become her own boss. So Mireia decided to study business, specializing in fashion and beauty.
She then worked at prestigious companies such as LVMH, Abercrombie & Fitch and Fendi, but most importantly, in the perfume and cosmetics division of Chanel where she learned the craft of perfumes.
In 2013 she started working on her project and by 2016 she was ready to launch her first line of fragrances and scented candles.
Creation
Mireia Navarro enlisted the help of a well known international Italian perfumer, Paolo Terenzi, to create her first line of products. Paolo Terenzi was impressed by Mireia’s vision for fragrances that perpetuate memories of love and shared his talent and expertise in order to bring Mireia’s ideas to life.
Each fragrance was created around a story about a different kind of love. Mireia knew from the beginning that she wanted her stories to be emotional, passionate and relatable. So she chose to tell real stories of real lovers from all times and places.
Not only do the stories serve as the inspiration for the perfumer to create the scent but also as the link to the customer. Because every woman can find a Simimi story that relates to her own life, choosing a Simimi fragrance is done as much with the heart, as it is with the nose!
From Spain to Italy, the collaboration of two creative minds is the promise of a successful future for Simimi!