Millionaires choice
About MILLIONAIRES CHOICE
We take immense pride in presenting the exquisite MC Parfum Collection – a fragrant masterpiece that resonates with exclusivity and elegance.
Artfully crafted by renowned French Master Perfumers, this distinctive collection epitomizes the zenith of luxury and aromatic artistry. A harmonious blend of unparalleled expertise and limitless creativity, employing an unmatched selection of ingredients, defines the distinctive scents encapsulated within the opulent Millionaires Choice Collection. Get ready to embark on an unforgettable olfactory journey, where each fragrance serves as a profound testament to the sublime artistry of luxury.
LUXURIN Perfumes and Cosmetics Trading Co. L.L.C. is the official distributor for this unique niche brand.
Our Vision
At the heart of Millionaires Choice Parfum lies a timeless vision. We craft olfactory symphonies that transcend borders, elevating the art of fragrance into an exquisite realm of opulence. With meticulous craftsmanship, we seek to enchant senses and awaken emotions, making every scent a profound expression of individuality. Our commitment to sustainability and ethical sourcing reflects our dedication to both beauty and responsibility. We envision a world where our fragrances become cherished companions on a journey of self-discovery and sophistication, defining elegance in every spray.
Our Mission
Our mission is a harmonious blend of ambition and artistry, as we embark on a journey to become the foremost global luminaries in the perfume industry. With unwavering dedication, we commit to creating fragrances that transcend mere scents, captivating the senses and hearts of individuals worldwide. We relentlessly pursue excellence, from the selection of the rarest ingredients to the meticulous crafting of each perfume, ensuring that our creations embody the pinnacle of luxury and sophistication. Our mission extends beyond fragrance; it encompasses a profound respect for the environment and ethical practices, aligning with our commitment to a sustainable and responsible future. With an unwavering focus on innovation and a passion for beauty, we are on a mission to redefine the world of perfume, leaving an indelible mark of opulence and elegance on the global stage.
THE FOUNDER
Mr. George Jatania was the Founder and Chairman of Millionaires Choice Parfum London, a luxury range of exquisite perfumes. He founded the business with his wife Anita and three daughters Alisha, Karina and Anjali. Mr. Jatania, was based in both London and Dubai and was one of the most well-known and highly reputed businessmen in the fragrance and personal care industry. He had over 50 years of extremely successful business experience and was the founder and Chairman of LORNAMEAD Ltd, a family business and one of the most successful brand- owning companies. Mr. Jatania owned the iconic British brand Yardley which has the honour
of holding two Royal warrants issued by Queen Elizabeth II. Through LORNAMEAD Ltd he acquired over 35 international brands from conglomerates such as Unilever, Wella, AG, Procter and Gamble, Sara Lee, and Henkel. The portfolio of brands included Harmony Hairspray, Woods of Windsor, Bronnley, CD collection, and Tura. LORNAMEAD Ltd was sold in 2013 to multinational companies in China USA and India.